Privacy Policy

We collect information in several ways when you use our Services:

1.1 Information You Provide Directly

• Account Information: Name, email address, company name, phone number, job title, and password
• Payment Information: Billing address and payment card details (processed securely through our payment processor, Stripe)
• Brand and Product Data: Brand names, product information, website URLs, competitor information, and other business data you submit for AI visibility monitoring and optimization
• Communications: Information you provide when contacting us, participating in surveys, or providing feedback
• Call Recordings: Audio and transcripts of customer calls recorded through our call recording service (Fireflies.ai)

1.2 Information We Collect Automatically

When you use our Services, we automatically collect:

• Usage Data: Features used, pages viewed, time spent on pages, links clicked, search queries within the Platform, and other engagement metrics
• Device Information: IP address, browser type and version, device type, operating system, unique device identifiers
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing behavior. See our Cookie Policy below for more details.
• Analytics Data: We use analytics services (including Google Analytics and similar tools) to understand how users interact with our Services

1.3 Information from Third Parties

• AI Platform Data: Information derived from monitoring AI systems (such as ChatGPT, Claude, and other large language models) regarding brand mentions, recommendations, and competitive intelligence
• Social Media and Marketing Platforms: Information from LinkedIn, Meta, Shopify, and other platforms when you interact with our marketing campaigns or integrate these services with our Platform
• Third-Party Enrichment Services: Business information obtained from data providers to enhance our Services

1.4 Customer Data and AI-Generated Content

When you use our Services, we may process:

• Customer Content: Data you input into the Platform, including prompts, search queries, brand positioning information, and optimization requests
• AI-Generated Outputs: Content, recommendations, reports, and analyses generated by our Services in response to your inputs
• Competitive Intelligence Data: Information about your competitors' visibility in AI systems, aggregated from publicly available AI responses

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We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers and Partners

We share information with third-party service providers who perform services on our behalf:

• Payment Processing: Stripe (for payment processing)
• Call Recording and Transcription: Fireflies.ai (for call recording and analysis)
• Email Services: Resend (for transactional and marketing emails)
• AI Services: OpenAI (ChatGPT API), Anthropic (Claude API), and other AI platforms necessary to deliver our Services
• Analytics Providers: Google Analytics, Meta Pixel, and similar analytics tools
• Cloud Hosting: AWS, Supabase, and related infrastructure providers
• Marketing and Sales Tools: LinkedIn, HeyReach, and other outreach platforms
• Customer Relationship Management: CRM platforms we use to manage customer relationships

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Business Transfers

If Relevant is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal process (subpoenas, court orders, warrants)
• Government or regulatory requests
• Protection of our rights, privacy, safety, or property
• Enforcement of our Terms of Service

3.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you, including:

• Industry benchmarks and trends
• AI discovery statistics and insights
• Research findings and case studies

3.5 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

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Depending on your location, you may have certain rights regarding your personal information:

5.1 General Rights (All Users)

• Access: Request confirmation of whether we process your personal information and obtain a copy
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Objection: Object to certain processing of your information
• Data Portability: Request your information in a structured, machine-readable format
• Opt-Out of Marketing: Unsubscribe from marketing emails via the link in each email or by contacting us

5.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information we collect, use, disclose, and sell
• Right to delete personal information (with certain exceptions)
• Right to opt out of the "sale" or "sharing" of personal information (we do not currently sell personal information)
• Right to correct inaccurate personal information
• Right to limit use of sensitive personal information
• Right to non-discrimination for exercising your privacy rights

California "Shine the Light" Law: You may request information about our disclosure of personal information to third parties for their direct marketing purposes.

5.3 Additional Rights for EU/EEA/UK Residents (GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have additional rights:

• Right to restrict processing of your information
• Right to object to processing based on legitimate interests
• Right to lodge a complaint with your local data protection authority
• Right to withdraw consent (where processing is based on consent)

Legal Bases for Processing (GDPR): We process personal information based on:

• Contract Performance: To provide the Services you requested
• Legitimate Interests: To improve our Services, conduct analytics, and prevent fraud
• Consent: Where you have provided explicit consent
• Legal Obligations: To comply with applicable laws

5.4 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

• Email: privacy@getrelevant.ai
• Mail: 131 Continental Dr, Suite 305, Newark, Delaware 19713

We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.

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Relevant is based in the United States. If you access our Services from outside the United States, your information will be transferred to, stored, and processed in the United States and other countries where our service providers operate.

These countries may have data protection laws different from those in your country. We take appropriate measures to ensure your information receives an adequate level of protection, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by relevant authorities
• Your explicit consent where required

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We implement reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. These measures include:

• Encryption of data in transit (TLS/SSL) and at rest
• Regular security assessments and penetration testing
• Access controls and authentication requirements
• Employee training on data protection
• Incident response procedures

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

Data Breach Notification: In the event of a data breach that affects your personal information, we will notify you and applicable authorities as required by law.

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Our Services are not intended for children under 13 years of age (or 16 in the EEA/UK). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at privacy@getrelevant.ai, and we will delete it.

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Our Services may contain links to third-party websites, applications, and services, including:

• AI platforms (ChatGPT, Claude, etc.)
• Social media platforms (LinkedIn, Meta, etc.)
• Analytics and marketing tools
• Payment processors

This Privacy Policy does not apply to these third-party services. We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies before providing them with your information.

AI Platform Dependencies: Our Services rely on third-party AI platforms whose APIs, behaviors, and data practices may change. We do not control these platforms and cannot guarantee their security or privacy practices.

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We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Service offerings. We will notify you of material changes by:

• Posting the updated Policy on our Site with a new "Last Updated" date
• Sending an email notification to your registered email address
• Displaying a prominent notice on our Platform

Your continued use of the Services after the effective date of the revised Policy constitutes acceptance of the changes. We encourage you to review this Policy periodically.

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If you have questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us:

Relevant Labs, Inc.
131 Continental Dr, Suite 305
Newark, Delaware 19713
Email: privacy@getrelevant.ai

For EU/EEA/UK residents, you may also contact your local data protection authority if you believe your rights have been violated.

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What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They help websites remember your preferences and understand how you use them.

How We Use Cookies

We use the following types of cookies:

Essential Cookies: Required for the Services to function (authentication, security, load balancing)

Analytics Cookies: Help us understand how users interact with our Services (Google Analytics, heatmaps, session recordings)

Marketing Cookies: Track your activity across websites to deliver relevant advertisements (LinkedIn Insight Tag, Meta Pixel, Google Ads)

Preference Cookies: Remember your settings and preferences (language, region, dashboard configurations)

Your Cookie Choices

Most browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Accept only first-party cookies
• Delete cookies after each session

Note that disabling cookies may limit your ability to use certain features of our Services.

Do Not Track: Some browsers have "Do Not Track" features. We do not currently respond to Do Not Track signals, but we comply with applicable privacy laws regarding tracking.

Third-Party Cookies

We use third-party services that may place cookies on your device:

• Google Analytics
• LinkedIn Insight Tag
• Meta Pixel
• Stripe (payment processing)

These third parties have their own privacy policies governing their use of cookies.

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AI Training and Customer Data

Important: We do not use your Customer Content (brand data, prompts, competitive intelligence queries) to train third-party AI models. When you submit information through our Platform, it is used solely to provide Services to you.

We may use anonymized, aggregated usage patterns (not specific customer content) to improve our proprietary algorithms and methodologies.

Competitive Intelligence Limitations

Our Services provide competitive intelligence derived from publicly available AI system responses. We do not access competitors' proprietary systems or accounts. All competitive data is obtained through the same public interfaces available to any user.

No Guarantee of AI Placement

We provide optimization services to improve your brand's discoverability in AI systems. However, we do not control AI system algorithms, outputs, or recommendation logic. We cannot guarantee specific placement, mention frequency, or recommendation outcomes.

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